sofasoda went through a rebrand in its second year without putting together a complete and accessible guideline for everyone. We soon realized the team spent a lot of time communicating and preaching the brand positioning internally across various functions. It was not an efficient and scalable practice.
There were quite a few animations created that did not comply with the illustration guideline.
Unable to deliver quality portrait pictures of the mentors that would be displayed on our product pages. Release dates were delayed.
PDF file appears a lack of professionalism when cooperate with external partners.
Chaos and confusion ensued as members came up with their own interpretations of the brand statement.
Brand guidelines can be documented in a variety of ways. This could be as simple as a PDF file that only requires one designer to manage. Nonetheless, as the team grows, it may be difficult for everyone to know where these documents are or even that they exist. It could also be kept in a Google Slide and shared via a link, but no one is excited by the thought of opening a deck, so no one will be inclined to share it. Gitbook can also be used to easily create wikis and provides a decent user experience. In the end, we opted to go big or go home and chose Webflow instead to build a website to house our brand guideline.
Communicate visually
Suitable for all devices
Accessible to members and partners anywhere
First, we developed these foundations to ensure a consistent user experience across our pages.
Anyone can use them to communicate our brand spirit in any situation. Furthermore, it can be used as a reference for all projects under the brand umbrella.
Discover More
科技教育 rebranding ： brand designer 內部觀察與反思
Build a jingle! 利用 jingle 讓品牌「聲」植人心
Build a new product from 0 to 1
Please feel free to reach out if you need a partner who's head in the clouds feet on the ground.
